Why beef?

My grandfather is a Michigan cow/calf producer and my dad is a livestock market analyst for Cattle-Fax. I have an inborn passion for American Agriculture and everything it represents. Growing up in Colorado’s 4-H and FFA programs and serving as a National Beef Ambassador helped develop this passion. Now, I’m a senior at Kansas State University majoring in agricultural communications and journalism, political science and public relations. I see room for improvement in the ways beef producers connect with media and consumers promoting their product. This blog will offer tips and tools beef enthusiasts can use when promoting their industry.

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