What’s the difference in offense and defense? In a football game you don’t score many points on offense. The same is true in the fight for consumer perception. Much of what we do as agriculturists is make defensive arguments. We answer questions and defend ourselves when attacked by organizations such as PETA and the HSUS. However, while this may mitigate some harm, it’s not how we can score points for the industry. Instead, we need to go on offense. By telling our story and exposing animal rights activist groups for their radical viewpoints and tactics, we can go on offense.