Here’s a great example of a YouTube video, created by pork producer Chris Chinn, to explain her operation to consumers. This is exactly what consumers are looking for, a face they can connect with when they think about farmers and ranchers. Chris does an awesome job explain he operation and debunking common industry myths. Thanks to Chris for doing her part to shift the balance of the internet environment towards one with more factual information from the industry!
Hopefully this video will inspire more producers to promote themselves online, whether it be through a YouTube video, your on blog or just respond to articles clearing up misconceptions about the industry.