American Farm Bureau Federation President Bob Stallman’s commentary on farmers engaging consumers in new ways appears in today’s Bemidji Pioneer.
“Today, communicating with consumers means that farmers and ranchers must be active in a wide range of conversations. No longer can we only reach out to traditional media such as print and broadcast outlets to help us tell the story of American agriculture,” Stallman says.
“If someone would have told me three years ago that Farm Bureau would soon be communicating via blogs, Facebook, YouTube or through podcasts, I would have said, “What kind of pod?” But, as the social and technological environment changes, farmers and ranchers must be able to reach out to the public directly using tools consumers themselves use, and most importantly engage our nation’s youth who get the majority of their information from the Internet.”
For the full commentary, click here.