If you read my www.4Cattlemen.com story about The Academy of Veterinary Consultants meeting in Phoenix, you heard about Troy and Stacy Hadrick.
In 2002, The New York Times published “Power Steer,” a Michael Pollan article attacking modern animal agriculture while relating his experience following a single steer through its life. The steer happened to have been raised on the Hadricks ranch.
That experience motivated the Hadricks, fifth-generation ranchers from western South Dakota, to create Advocates for Agriculture to promote agriculture one story at a time. Now, they travel the country speaking to both urban and agriculture groups.