What you can do about “swine flu” scare

No doubt you’ve heard about the swine flu craze and the negative affect the name has had on the U.S. pork industry. Here are two easy things you can do to in order to combat the misinformation.

1. Don’t call it swine flu. Call it H1N1 virus or the North American flu.

2. Email the following letter or a variation of it to your friends and family.

Dear Friends, Neighbors and Family,

No doubt you have all heard of the outbreak of the H1N1 virus that the media has been calling “Swine Flu”. Our family feels compelled to provide you with the best information about this situation that we have available.

First and most importantly, pork and pork products are safe. According to the Centers for Disease Control (CDC) influenza H1N1 “is not transmitted by food. You cannot get this flu from eating pork products.” U.S. Secretary of Agriculture, Tom Vilsack, has said that the virus should not be called “swine flu” because there is no evidence that any swine in the U.S. or anywhere in the world have been found infected or sick with the virus.

Secondly, modern pork production practices are designed to protect both animal and human health. Animals are housed in facilities that are designed to ensure health and safety of the herd. These practices keep animals, clean, safe and protect the animals from predators, disease and extreme weather.

Finally, the CDC has also said that is has found no evidence to indicate that any of the human illnesses resulted from contact with pigs.

If you have any questions, feel free to email or call us at xxx-xxx-xxxx. If you would like additional information, check out the National Pork Board’s website at http://www.pork.org and the National Pork Producers Council website at http://www.nppc.org.

We take seriously our role to be responsible members of our community, and to provide safe food for consumers around the world.

Thank you,

Xxxxxxx Xxxxxxx

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