The checkoff-funded Master’s of Beef Advocacy (MBA) program being offered by NCBA is a great opportunity to learn more about how to advocate for the beef industry. The free program consists of six online training modules and a hands on spokesperson training where you learn how to deal with media from a T.V. interview to posting comments online.
I posted a while ago about the Kansas MBA class I helped organize. We had a great group of students, producers and beef businesspeople together for a training by NCBA’s Daren Williams in Manhattan March 30. Since then the group has been involved in NCBA action alerts where we respond to negative beef coverage with positive messages learned in the program. Additionally, I’ve joined the MBA Alumni Association, a social network site that resembles facebook just for beef advocates.
For more information read the press release. To enroll, email firstname.lastname@example.org.